My digital marketing experience has evolved because of my passion for creating meaningful stories and online campaigns that spark curiosity and deliberate engagement.
I am energised and motivated by how brands today have greater impact due to the opportunities afforded by the world wide web. Not only is it highly dynamic and versatile, it's also measurable and allows for instant edits, changes and testing for constant innovation and improvement.
I consider myself to be a creative thinker and I'm motivated by radical ideas, thinking and new resources for knowledge. My main areas of focus consist of setting up highly targeted Google Ads (PPC) campaigns using search, display, shopping, video and mobile advertising as well as Facebook/Instagram and LinkedIn online campaigns for generating brand awareness, reach and leads.
I'm also also a digital copywriter and content strategist. I usually start with the end in mind and enjoy a proactive approach to any strategy that I propose and execute.
I believe humour and a light hearted approach is key to delivering my best work. I'm very detail oriented, eager to always improve on a set approach and strive to drive better results as campaigns progress. If I feel I've hit a blank (as creatives often do), I have a fantastic network of specialists in similar digital areas (development, creative, strategic and content management) who are there to act as a soundboard and provide added insights and solutions based on collective experience.
There's no better time than NOW to be in digital marketing as opportunities are simply limitless. Your story needs a voice.