A fully-qualified graphic designer by trade, I have come to be passionate about the role of design in communicating creative ideas, solve creative problems, influence research & dictate marketing. I am passionate about working alongside & building up entrepreneurial individuals who are looking to expand their business through branding & marketing, engaging with them on both a personal & professional level to better understand their needs in this process. I do this through building long-lasting business relationships & creative problem solving.
Having been exposed to world-class marketing campaigns & design, as well as designers of varying aptitude and expertise, I have gained skills & expertise in a variety of creative fields, industries & target audiences, allowing these encounters to increase my own capacity & skillset.
From print elements to digital campaigns, events planning, exhibition design & professional photography, production shoots & international design shows, I have had the opportunity to establish a professional portfolio of the highest standard. These adventures exposed me to various industries such as interior design, building & construction, marketing, sportswear, financial, pharmaceutical, food & hospitality to name a few.
Before venturing out on my own, I spent the last 4.5 years working exclusively as the graphic designer for international brand, Caesarstone South Africa. But before & since, I have always had a particular interest in designing for various small businesses & individuals, guiding them in their branding journey.
With an inquisitive mind & a creative-solutions-oriented approach, each problem becomes an opportunity for growth & an area where I would gladly help attain an answer to industry challenges. Placing connection & creativity at the forefront of every job, I combine design industry experience, excellent research skills & a gift of empathy, to solve design problems.