ODETTE BESTER

Marketing & Media


ADVERTISING, CRM, DIGITAL, DIRECT MARKETING, MARKETING, ONLINE MEDIA, PR & COMMUNICATIONS, RESEARCH, SOCIAL MEDIA, MARKETING COORDINATOR, MARKETING MANAGER, MARKETING STRATEGIST, BRAND MANAGEMENT, CONTENT

  • Digital marketing
  • Marketing strategy
  • Email marketing
  • Social media marketing
  • Content development
  • SEO
  • Paid advertising
  • Copywriting
  • Web copy
  • Product development
  • Account management
 
 

Digital marketing strategist, Digital Marketing manager and Growth Hacker

ABOUT ODETTE BESTER

I have several years’ experience in digital marketing and product development across industries.

I am passionately interested in building compelling products and services that solve the customer’s needs. As a result I have helped businesses like my previous employee, who I am still consulting for, with 300% revenue growth in my first year as their Digital Marketing Manager.

I am a digital marketing generalist who knows how to bring the overall marketing strategy together through a multi-channel approach. My broad knowledge allows me the advantage of seeing the big picture and understanding how best to execute this across all marketing channels.

My experience lies in developing marketing strategies by implementing SEO, social media, paid media, content development, email marketing and growth hacking. I am an expert in marketing automation tools like Hubspot and Leadsquared as well as CRM systems to help make processes more efficient. I also make use of tools like Google Analytics and Power BI to track results and optimise marketing efforts.

My experience has taught me the importance of a deep understand of the customer in order to know how they think and how to reach them at multiple touch points. This understanding gives me insights on how to lead them down the marketing and sales funnel to convert them into not only customers but brand advocates. I believe in a closed loop marketing strategy that sees the importance of retaining happy customers as being as important as acquiring new customers.

I am a creative, out-of-the-box thinker and believe in a customer-centric, data-driven marketing approach. This has led to several awards while working at previous companies. I am very proud of being part of the marketing team that receive the Inbound Marketing Excellence award from Microsoft in 2015, as well as being a finalist for the Modern Marketing Award with Microsoft in 2016. You can view these awards here: https://www.qorusdocs.com/awards-andaccolades

I look to help build products and services that not only help businesses grow but also solve for the customer. I like to stay on top of trends and insights and have an appetite for constantly learning and developing my skills.

I am technology driven and like to curiously investigate new tools and systems that encourage efficiency and productivity, as well as communication and engagement to drive businesses to greater success internally among teams, as well as externally with customers.

I am not afraid to get my hands dirty and have a good work ethic. I believe grit and a fierce love for creatively solving problems can be an asset to a business.
 
 

SHOWCASE IMAGES

 
 

CONTACT

M: 076 xxx xxxx
T: 021 xxx xxxx
facebook.com/xxxx
twitter.com/xxxx
 
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SKILLS

  • Digital marketing
  • Marketing strategy
  • Email marketing
  • Social media marketing
  • Content development
  • SEO
  • Paid advertising
  • Copywriting
  • Web copy
  • Product development
  • Account management