Having worked in advertising, marketing and media for the past 35 years, I have become a specialist in creative writing and conceptualising.
As a Creative Director in an Experiential Marketing Agencyover the past 25 years, it has been an honour to work with massive global and local brands bringing events, experiences and campaigns to life.
Crafting copy and bringing all the business or brand objectives into the structure is one of my specialties.
So often clients and colleagues battle to grasp the vision of an event, campaign or project - my skill is to bring the idea to life in words!
The reward is seeing traction of the overall strategy as the project rolls out bringing the vision to fruition.
I am passionate about writing and do it because, I love it!