I have been working in the world of marketing for over ten years. Starting out as a Copywriter, I launched into digital marketing right after graduating from Vega. Over about five years, I worked with a diverse range of clients and took on more of a Marketing Manager role, creating strategies and managing the rollout and performance of these.
I then moved to Cape Town and joined a below the line/ activations agency, as a Senior Copywriter. After a couple years, my curiosity drew me into a client facing role where I started working on internal communication campaigns, activations and events.
When I was promoted to Account Director, I was able to use my Copywriting skill to assist in putting together creative proposals. Working closely with the Creative Director, I really enjoyed combining my passion for creative brainstorming and strategy to put together exciting campaigns and pitches for clients.