BERLISE

I have a strong belief that successful brands should communicate simply yet powerfully to create an emotional connection with their customers. I have developed a strong understanding of the importance of a brand to a company’s business. Simply put everyone needs to buy into your brand and love it.

I come from a marketing background, but having an honours degree in marketing did not excite me, what excited me is the look and feel of the brand, the pretty, the tangible awesomeness that comes from a great design. Although the marketing side has helped me be more conceptual in the way I think, after all... products and brands need to fly off shelves...

Having worked for numerous agencies and large corporate companies I have a broad knowledge and understanding of design, ranging from all things digital to packaging to a good old print advert... having said that I also know what it takes to spend meticulous hours in front of a screen perfecting 700-page annual reports...