ELZAAN ROHDE - SEMAPHORE COMMUNICATIONS

Elzaan is a freelance public relations specialist with more than 15 years experience. She’s been building the reputations of a broad range of business clients especially in the technology sector where she’s worked on brands like MWEB Connect, Gartner Africa, PayGate South Africa, Veeam Software, Teraco Data Environments, Connection Telecom and IS Labs.

She started out during the Dotcom era when Internet startups dreamt big and remains fascinated with an industry where (virtually) anything is possible.

Her mission is to help young companies, especially in the technology space, find a distinctive voice. By looking at the fundamental issues that drive a business, finding the good stories and telling them in a way that the market will care about, she helps shape perceptions.